As important as it is to make sure that your online store is localised and
optimised for conversions in multiple European countries, it’s far more
important to make sure that everything you’re doing is above board in the
eyes of the law.
Here are 4 of the key regulations concerning European eCommerce that ALL merchants need to know about…
We all remember the countdown to GDPR that ensued for the first half
of 2018, but just because D-Day has come and gone, it doesn’t mean
that merchants can throw caution to the wind when expanding into new
Make sure that all of the provisions are in place to deal with customer data
in multiple countries – that includes photos, social media posts, IP addresses, bank details, and any identifying numbers. Remember that all data, regardless of the origin of the customer needs to be opt-in with customer permission, and stored securely.
As and from 3 December 2018, customers cannot be discriminated against
based on the country they are located in. Therefore, you need to ensure that your website is enabled to allow visitors to purchase items from your website in the currency of their choice. Gone are the days that retailers can convert their price catalogue into multiple currencies and throw on an extra charge just for good measure, leaving users in a specific region with no choice but to buy your products at an inflated price. Being transparent about your prices and conversions is crucial to cross-border trading. Geoblocking laws are due to be fully reviewed and investigated in 2020.
3DS 2.0 & PSD2
3D Secure 2.0 and PDS2 (Payment Services Directive 2) go hand in hand.
From 14 September 2019, all online merchants will have to ensure that any
online transaction that exceeds €30 requires two-factor authentication.
That means that authentication must tick two out of three of the following
■ Verification through information that the user knows (such as a password
■ Verifications through a possession of the user’s (e.g. mobile phone,
physical token, card, etc)
■ Physical verification by the user (fingerprint, iris, facial recognition)
And that effectively where 3DS 2.0 comes into play. So merchants will need
to implement 3D Secure 2.0 or an alternative security authentication solution to meet EU requirements.
Cross-Border Parcel Delivery
Regulations that came into effect on 22 May 2018 commanded that parcel
delivery providers must provide transparent information to the national
regulatory authority within their home country (in the EU). That way,
cross-border customers know exactly what delivery costs are and tackle
Want even more tips on how to crack the European eCommerce market? Download our FREE cheat sheet now!