Sometimes, the most simple look and feel can hide rich and complex content. This was the idea behind the redesign of the Blauer online store (blauerusa.com)
The new site aims to stimulate users in an immediate and engaging way: the extensive use of full screen images and video draws consumers close to the products, the stories, and the identity of the brand and of its founder.
New sections dedicated to campaigns and editorials as well as to the visualisation and purchase of clothing, accessories, perfumes and the Blauer HT line were added to the traditional ones.
Aimed at the young and hyperconnected Blauer men and women, the website was designed to enhance use for the mobile customer: it features immersive browsing and a GPS store locator bringing users a seamless experience between online and offline.
The e-commerce section was improved to further increase fluidity of the browsing and purchase experience.
Developed in collaboration with JService (customer experience studio) alongside agency Zerogrey and powered by the Kooomo digital commerce platform, the new Blauer website is the digital heart of the Blauer world!
Browse the Blauer online store by clicking here