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VIDEO: The Biggest Mistakes Retailers Make in the Lead up to Holiday Sales

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Well, Black Friday has come and gone, and it did exactly as expected by shattering records once again. So now it’s time for retailers to focus on the next big opportunity, that being the holiday sales throughout December right into January.

So as 2018 draws to a close, what are some of the biggest mistakes retailers make, and more importantly, how can they overcome them?

We asked Kooomo CEO, Ciaran Bollard to share his top tips with retailers to help them avoid some of the most common mistakes in the lead up to the holiday sales. Check it out below..


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