Let’s face it, selling online can be a tricky business. Keeping customers satisfied and coming back is difficult enough when you’re selling on a single channel, but we’re living in an omnichannel world now, and there’s no going back.
Ask a customer which channels they like to shop in, and they’ll likely give you a puzzled look. You see, most customers these days don’t think about channels, they just want a convenient shopping experience that’s consistent wherever they are and however they’re buying.
It sounds reasonable, right? Should be straightforward? Well, yes and no. There’s a lot of complexity that goes into keeping all of your sales channels following the same flow. The good news is, with the right ecommerce strategy, and the right technology, you can get a bit of order to your orders , no matter where they’re going. Enter Distributed Order Management, (you can call it DOM, for short).
What is DOM?
DOM is a sophisticated bit of technology that we have developed at Kooomo that helps you fulfil the maximum number of orders by centralising all of your stock information. This is just one of the many perks you receive as part of the out-of-the-box functionality of the Kooomo platform that can add significant margin onto your bottom line. It opens up the opportunity to get an overview of all of your inventory and select the right place to ship your orders from, no matter where they come in. This means you don’t drop another order, your customers are happy, you save on time and cut costs. Sound good?
OK, imagine you sell shoes online and off. You’re doing pretty well, selling directly through your website, Amazon US, eBay Germany as well as Amazon UK. Your two physical stores are in Berlin and Lisbon and you have two warehouses, in New York and London.
Now wouldn’t it be great if each of these distribution points were synchronised so that once an order was placed in your Berlin store, your stock across all of the channels was automatically updated? This would mean that if the Berlin pair happened to be the last kicks in your inventory, they would instantly become unavailable for an Amazon buyer in California, avoiding a dropped order.
Remember, DOM won’t mind whether this is a central warehouse or one of your physical stores, if you want it to include the inventory from your physical stores and fulfil eBay orders from there, that’s cool with DOM. What’s cool for you is that the system will take all the inventory information and display what is available on the website, and on Amazon UK and US and eBay Germany at the same time.
I’ll need more control?
No problem, within Kooomo, you select the regions you want to ship to and which warehouses you’d like to fulfil from, depending on your overheads. You can even choose to prioritise one warehouse over another and can split a single order, fulfilling it from different locations.
You’re now receiving orders from all channels and you can manage all of this from one place; your orders panel. You can see where your orders are coming from, and process them efficiently. Your warehouse manager working in New York will receive the orders that his warehouse has been assigned and can process them with up to date information. And the best thing about all this? Your customers won’t even know it is happening.
Having your stock inventory synchronised is one step to creating an omnichannel shopping experience that will keep your customers coming back and put the margin back in your pocket. Find out more about how you can form the perfect omnichannel strategy today.